Inside Scoop

Startup blog by an online fashion media company

Entries Tagged as 'State of the market'

Web episodes, only $10,000-30,000 each!!

August 29th, 2008 · No Comments

In the August 2008 issue of Wired, there’s a feature article about Hollywood’s efforts to get online:
Top writer-producers in television live like pampered pets, the kind that get caviar for breakfast. [...] Some of them think of Web video as a sort of farm club for TV: Why spend $2 million to make a half-hour [...]

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Tags: Future of media · State of the market

Fashion magazines falling from favor

August 11th, 2008 · 2 Comments

Sales of U.S. fashion magazines plummeted in the first half of 2008.
Vogue’s newsstand sales dropped 14.8%. Marie Claire’s dropped 12.1%. W was down 10.4%. Allure was down 9.6%; Glamour 9.2%; Elle 6.3% and Cosmopolitan 6.1%.
Lucky was luckier than most, dropping only 5.0% at the newsstand — but a figure like that is hardly cause [...]

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Tags: Future of media · State of the market

Inventory dragging the anchor

July 7th, 2008 · No Comments

Image: Brendan Landis via Flickr

When we heard the rumors that Steve & Barry’s 2007 earnings were $20 million, from sales approaching $1 billion, we gave silent thanks that our business doesn’t need inventory, stores or a great bevy of staff.
With Steve & Barry’s 2% sales-to-earnings ratio, they might as well be a semiconductor company. If [...]

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Tags: Fashion industry · Online fashion startups · State of the market

26 billion reasons to back online apparel

July 2nd, 2008 · No Comments

The mild slowdown in clothing retail seems isolated to bricks and mortar - but online sales are booming.
According to Forrester’s latest online retailing report, $26.6 billion of clothing sold online in 2007, up from $22.7 billion the previous year. This accounted for a 12% share of US clothing sales, up from a 10% share in [...]

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Tags: Fashion industry · State of the market

100 go in, how many buy?

June 18th, 2008 · No Comments

Next time you’re passing a busy supermarket, just watch a minute – you’ll see dozens of people entering and leaving. What do you notice about the ones going out? That’s right, they’ve all bought something.
Now do the same thing outside a clothing store. How many people leave empty-handed? Why do you think so? No, it’s [...]

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Tags: State of the market

Work for free to sell our meds!!!!!

June 17th, 2008 · 1 Comment

As one of “Australia’s Top 100 female bloggers” (their words, not mine; I guess I’m on a list somewhere), I received this invitation today:
We would like to invite you to join our new site: A Pampered Life (”APL”) which is an online community, where you can share your knowledge, experiences, tips and advice.
A Pampered Life [...]

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Tags: State of the market

Amazon put clothes first

June 11th, 2008 · No Comments

Amazon founder Jeff Bezos has revealed that apparel was top of his list when he first looked at setting up in the mid-90s. He told Conde Nast Portfolio magazine (June 2008, p.126) that Amazon’s early research into catalog sales found apparel was the best category, followed by gourmet food.
And where do you think books came [...]

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Tags: State of the market

How do you frighten a venture capitalist?

June 7th, 2008 · No Comments

…say BOO!
For those fortunate enough not to get the joke, boo.com was the first, most expensive, most hyped and least successful startup attempt ever in the online fashion space. BOO is still the story that grown-up investors choose to scare their children into line.
The founders of BOO managed to burn through over $150 million while [...]

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Tags: State of the market

Time for a change of clothes

June 1st, 2008 · No Comments

Gandhi said to ‘be the change you wish to see’. For us, this entails the humble and unassuming goal of…oh, being the fulcrum around which the entire retail clothing industry will turn.
How so? By changing the way clothing sales work. By rewriting the relationship between clothing buyers and clothing sellers.
Think that’s too much to ask? [...]

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Tags: State of the market