Inside Scoop

In the August 2008 issue of Wired, there’s a feature article about Hollywood’s efforts to get online:
Top writer-producers in television live like pampered pets, the kind that get caviar for breakfast. [...] Some of them think of Web video as a sort of farm club for TV: Why spend $2 million to make a half-hour [...]

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How do you explain what your business does?
If you have a long-running business in an established industry sector, that’s not a hard question. Thousands of different types of businesses are understood by most people, as we interact with them and/or their products every day. “We manufacture car parts” or “we operate a chain of convenience [...]

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Sales of U.S. fashion magazines plummeted in the first half of 2008.
Vogue’s newsstand sales dropped 14.8%. Marie Claire’s dropped 12.1%. W was down 10.4%. Allure was down 9.6%; Glamour 9.2%; Elle 6.3% and Cosmopolitan 6.1%.
Lucky was luckier than most, dropping only 5.0% at the newsstand — but a figure like that is hardly cause [...]

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Style Spice is our first official show here at The Wardrobe Channel; that’s the pilot above.
Personally, I think it’s a great result — especially when you consider that the studio cost $500 to set up and none of the cast or crew had made a television show before.
It’s an important step for us because it [...]

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It’s here, it’s live!
The Wardrobe Channel is launched. At last you get to see what all the fuss is about, and we’re going to leave it alone for a few days so you can tell us what you think.
Up until now, we’ve been a vapourware company, so all the hard work has taken place behind [...]

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