Inside Scoop

Our own CEO Sara Goldstein co-wrote a chapter in the book above. Here’s what she has to say about it…
In a field as new as experience design, copying, borrowing and outright stealing are incredibly important research tools. If people in another field have solved a problem, adapting their solution is a sound strategy. Does it [...]

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Photo: Uh … Bob
Here at The Wardrobe Channel, our big audacious goal is to change the way you buy and wear clothing. It will take a 21st century media company to achieve this, so that’s what we’re building.
What will a 21st century media company look like?
Firstly, the medium is not the message; the message is [...]

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Photo: Michael “Mike” L. Baird, bairdphotos.com via Flickr
If you have a startup, you’ll be working long hours. That entails a few sacrifices: you simply won’t have time to do most of the other things you enjoy. (For me, that means missing many social engagements, a few hair appointments, and a lot of sci fi [...]

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…is to be a as fantastic a presenter as Tara Hunt.
I read her blog sometimes, but I didn’t actually know that she’s a great presenter too ’til I stumbled across this slideshow last night:

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It’s the best use of PowerPoint-style slides I’ve ever seen.
It tells the story well all by [...]

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Photo: Mike9Alive
Tim Ferriss’ book The 4-Hour Workweek has a devoted following among the alpha geeks I know. The mix of productivity tips, how-to-buck-the-system bravado and sensible business advice — not to mention his cool ‘jobs’, e.g. travel and martial arts — make it the current geek bible.
But if you follow the rules exactly, you’re guaranteed [...]

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Photo: Tara Hunt via Flickr
If you listen to any two entrepreneurs talking for more than a few minutes, chances are you’ll hear the words “have you read…?” or “I’ve just finished reading…”. That’s because business is tough, and who doesn’t want to believe that The Answer lies between the covers of that shiny new volume [...]

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Image: Brendan Landis via Flickr

When we heard the rumors that Steve & Barry’s 2007 earnings were $20 million, from sales approaching $1 billion, we gave silent thanks that our business doesn’t need inventory, stores or a great bevy of staff.
With Steve & Barry’s 2% sales-to-earnings ratio, they might as well be a semiconductor company. If [...]

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Photo: justinsomnia
If you have a startup, you probably know how statistically unlikely it is that any new business will succeed but thought, “I’ve done things that are just as statistically unlikely. I can do this”. That means you’re probably way above average in some form of smartness. (Not necessarily IQ; there are different kinds of [...]

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Photo: Cory Doctorow via Flickr
A few years ago, I knew a girl whose personal motto was:
If you can’t convince ‘em, confuse ‘em
The logic behind this is that anybody who doesn’t instantly recognize your brilliance is an idiot, so you should show off your superior intellect by confusing them with all the obscure stuff you know [...]

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The best explanation I’ve ever seen of what social media is all about:

Social Media in Plain English from leelefever on Vimeo.
There are also videos on podcasting and twitter. Well worth a look - and great to forward to anyone who asks “so what’s this web 2.0 stuff all about”.
Via Rob Antulov, fellow Australian web 2.0 [...]

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